Key Takeaways
- Colorado Lottery has transitioned to the 1-800-MY-RESET support line
- The change follows the NCPG’s move away from 1-800-GAMBLER
- Other states have yet to update their responsible gambling materials
The Colorado Lottery has updated its responsible gambling resources by replacing references to 1-800-GAMBLER with the new 1-800-MY-RESET helpline. The move aligns the lottery with the National Council on Problem Gambling’s (NCPG) nationwide support network following its transition to a new national contact number.
The update affects responsible gambling messaging displayed on Colorado Lottery products, marketing materials, and other public-facing communications as organizations across the country gradually adopt the new helpline.
Legal Dispute Prompted National Helpline Transition
The switch traces back to a legal disagreement over ownership of the longtime 1-800-GAMBLER hotline. The Council on Compulsive Gambling of New Jersey (CCGNJ) has owned the number for decades and previously licensed its use to the NCPG under an agreement that expired in 2025.
After the two organizations were unable to reach a new licensing arrangement, the dispute moved to court. A New Jersey judge ultimately ruled that the CCGNJ retained exclusive rights to the 1-800-GAMBLER trademark and hotline, preventing the NCPG from continuing to use the number nationally.
In response, the NCPG introduced 1-800-MY-RESET in early 2026 as its new nationwide gateway for gambling support services.
Colorado Moves Toward Consistent Responsible Gambling Messaging
By adopting the new hotline, Colorado is helping standardize responsible gambling information for players seeking assistance. During the transition period, different organizations promoted different national and state-specific helplines, creating the potential for uncertainty about where individuals should turn for help.
Using a single nationally recognized contact point can simplify access to support, particularly as legalized sports betting, online casinos, and lottery products continue expanding across the United States.
The update also reinforces the importance of keeping responsible gambling information current and easily accessible as more consumers participate in regulated gaming.
Several Jurisdictions Still Use 1-800-GAMBLER
Colorado is among the first jurisdictions to fully embrace the NCPG’s new branding, but many states have not yet made the same transition. Responsible gambling materials in states such as New Jersey, Pennsylvania, Michigan, Maryland, Illinois, and West Virginia continue to reference 1-800-GAMBLER in various regulations, websites, or promotional materials.
As those agencies review and revise their responsible gambling policies, additional updates to the new helpline are expected over time.
The gradual rollout reflects the challenge of replacing a well-established support number that has been widely used throughout the regulated gaming industry for many years.
How 1-800-MY-RESET Works
The 1-800-MY-RESET service serves as the NCPG’s national access point for gambling-related assistance. Rather than offering counseling directly, the helpline connects callers, texters, and online chat users with local treatment providers and support organizations available around the clock in every state.
According to the NCPG, the new name was selected to be easier to remember while reducing stigma around seeking help. The organization says the service is intended for anyone affected by gambling, including individuals concerned about their own behavior as well as family members and friends looking for resources.
Final Takeaways
Colorado Lottery’s adoption of 1-800-MY-RESET represents another step in the nationwide shift toward a new responsible gambling helpline. The change follows the legal dispute that ended the NCPG’s use of 1-800-GAMBLER and reflects an effort to provide clearer, more consistent access to support services.
As additional lotteries, regulators, and gaming operators update their responsible gambling materials, 1-800-MY-RESET is expected to become the primary national point of contact for individuals seeking gambling-related assistance.
