Hard Rock Bet continues to expand its iGaming selections and recently announced the addition of RubyPlay slot titles to its extensive New Jersey catalog of online casino gambling library.
RubyPlay Partners with Hard Rock Bet Online Casino
Hard Rock Bet has made several moves recently, aggressively expanding its gaming footprint in the United States and now adding to its extensive iGaming catalog in New Jersey.
Recently, the pair announced a partnership, which will mean Hard Rock Bet will now be carrying several popular RubyPlay slot titles in its Garden State catalog.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said, “Partnering with Hard Rock Bet Casino is a tremendous opportunity to build on our early success in the US. From day one, our goal has been to create content that American players love, and we’re thrilled to bring our most engaging titles to an operator brand that needs no introduction and shares our commitment to quality and innovation.”
Hard Rock Committing to Digital Market
As Hard Rock Bet bolsters its iGaming catalog, it is also expanding its footprint across the nation, now operating in nine states after its mobile sports betting launch in Colorado. It joins 13 other mobile sports betting platforms in the state and gained access to the Colorado market through its partnership with Johnny Nolon’s Casino in Cripple Creek.
“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events, plus local favorites like table tennis and MMA,” said Matt Primeaux, Hard Rock Bet’s Executive Managing Director – President & Chief Revenue Officer.
“With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience,” Primeaux added.
Although Colorado has an active digital sports betting market, it is not for the faint of heart. Several other companies have exited the market after a lack of success, including:
- SI Sportsbook
- Betfred
- Betsafe
- ClutchBet
- SuperBook
- WynnBet
- Novig, Betway
- Fubo Sportsbook
- Unibet Sportsbook
But Hard Rock Bet believes their brand is better than the rest and will attract loyal customers based on the company’s innovative technology and commitment to customer service. Recently, the company hired two industry veterans: Sarah Durkin, former Better Collective executive, and Zachary Sold, previously with Caesars Entertainment.
