BetMGM and Bragg Gaming Group will expand their relationship by offering Bragg Gaming’s iGaming catalog of digital games to Pennsylvania customers.
Something to Bragg About
The collaboration between BetMGM and Bragg Gaming Group will add Pennsylvania to its list of iGaming states as the two are already partnering in Michigan and New Jersey. The new slot offerings will hail from Bragg’s Atomic Slot Lab studio featuring such titles as Egyptian Magic and Fairy Dust to name but a few.
This will be the first of many as BetMGM’s Keystone State customers will also be privy to accessing content from Wild Streak Gaming, Bragg Gaming’s Las Vegas-based studio, as well as creations under the Powered By Bragg collection featuring King Show Games and Sega Sammy Creation.
All of Bragg’s gaming offerings are engineered through Bragg’s proprietary RGS technology and its Fuze promotional engine which offers enhanced player engagement tools such as bonus rounds, slot tournaments, and other features.
Garrick Morris, Senior Vice President Commercial for the U.S and Canada, at Bragg Gaming Group stated, “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market. In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”
Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM released the following statement: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania. We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”
BetMGM Makes More Moves
The expansion of BetMGM’s partnership with Bragg Gaming Group is just the most recent in a series of strategic planning initiatives by the company. It was recently announced that BetMGM had also teamed with Relax Gaming after the Pennsylvania Gambling Commission Board granted Relax interim authorization to service the market. In December 2023 Relax Gaming launched in New Jersey under the BetMGM banner and will add even more content to BetMGM’s iGaming catalog.
“We’re extremely excited to continue our U.S. ambitions with the go live in Pennsylvania,” said Relax CEO Martin Stålros. “We have had a very encouraging start in New Jersey together with BetMGM and we’re delighted that our games resonate so well in the market. Launching in a new state allows us to continue our upward trajectory and progress further in the U.S. market in 2024.”
Relax Gaming has a global presence working with over 700 partners and features approximately 4000 iGaming offerings. The company serves markets in the UK, Spain, Malta, Mexico, Ontario, and the United States.
BetMGM also announced a collaboration with Brian Christopher Slots, a popular YouTube feature that will now have the BetMGM brand associated with it. The eponymous host, Brian Christopher, will be a brand ambassador for BetMGM and promote the brand on his live streams and social networking platforms.
