BetMGM’s iGaming platform in Michigan just got even more dynamic with the addition of Push Gaming’s titles to its online casino catalog.
Push Gaming Launches in North America
Push Gaming has made its long-awaited launch in North America courtesy of BetMGM’s iGaming app in Michigan. The business-to-business iGaming supplier has teamed with the iconic Las Vegas brand to introduce its popular catalog to a whole new audience. Titles such as Big Bamboo and the addictive 10 Flaming Bisons lead the pack, but soon the tech team at Push Gaming will be operating in concert with BetMGM’s software developers.
MGM Resorts International’s IP, such as MGM Grand Gamble, MGM Emerald Nights, and Bellagio Diamonds, will also be part and parcel of the many titles offered at the BetMGM app. Push Gaming’s content will be found exclusively on Michigan’s BetMGM app and nowhere else in the United States.
BetMGM Praises Partnership
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added, “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.
“We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”
The BetMGM app will not only have Push Gaming’s catalog, but customers can expect a steady stream of new titles as the collaborative work between the teams begins to manifest.
Keeping It Local
Although Push Gaming is now part of the BetMGM iGaming app in Michigan, it will likely be integrated into the BetMGM iGaming platforms in Pennsylvania, New Jersey, and West Virginia. Push Gaming has been focused on having its brand be recognized and appreciated in the U.S. for years.
Andy Bentley, COO at Push Gaming, said, “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”
“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”
A Full Circle Moment
It should also be noted that Push Gaming was acquired by European iGaming operator LeoVegas in May 2023. And who owns LeoVegas, you might ask? MGM Resorts International, BetMGM’s parent company, does, and it is only logical that it has now come full circle and is nestled in the BetMGM app.
“I’m thrilled to welcome Push Gaming to our extended family,” said LeoVegas chief executive Gustaf Hagman at the time of the sale. “The management team at Push Gaming has had a phenomenal journey, quickly growing the company from a small start-up to a player with outstanding proprietary content and a strong customer base. We look forward to contributing to their continued success moving forward.”
