Caesars Entertainment has been bolstering its online sports betting and iGaming platforms recently by partnering with multiple technology partners and offering innovative ways to engage its customers, including the addition of several unique props and promotions to this year’s Big Dance.
Reputation Builder
Caesars Entertainment needs no introduction. It has been an iconic Las Vegas brand since the opening of Caesars Palace in 1966 and has become one of the most recognized gaming names in the world. It has also carved a niche as a major second-tier online sportsbook behind top-tier titans FanDuel and DraftKings.
The company has endeavored to strengthen its digital brand by partnering with several technology companies and offering intriguing betting options found exclusively at Caesars. In honor of the national college basketball tournament, Caesars has bespoke March Madness props, including in what round the first No. 2 seed will be eliminated as well as total tournament wins by a conference.
Promotions are also a big part of eliciting fan engagement, like a marketing campaign featuring the $500,000 Parlay Madness promo, where participants who place a $5 parlay, Same Game Parlay, or Super Parlay have an opportunity to win $100,000 jackpots up for grabs.
Cultural Phenomenon
March Madness has become so popular and such a cultural phenomenon that many people who don’t normally bet will be searching for an online sportsbook with the sole intent of making a wager on a team to win a game or even the entire tournament. An estimated total of $3.1 billion will be wagered with US-licensed online sportsbooks on March Madness, according to the American Gaming Association.
Therefore, this three-week event is an opportunity Caesars does not want to miss, which is why it is important that its digital platform is operating seamlessly and its dashboard is easy to navigate for first-time users.
“As a fan, you love to have a cheering interest in what you’re betting on, and I don’t think there’s a better event in the world than March Madness for that type of excitement where you’ve got this rolling energy for 12 hours a day for days on end,” Fuchs said.
