The iconic BetMGM brand, known as one of the top-rated sportsbooks in the country, has recently announced a collaboration with Brian Christopher, an award-winning streamer, social influencer, and popular YouTuber whose slot videos have generated millions of views.
Leveling Up
The most recent BetMGM marketing move was announced earlier this week as the company has engaged Brian Christopher to promote its line of slots and become its brand ambassador. Christopher will promote the BetMGM brand through live streams on the company’s social media platforms and will look to pull from Christopher’s vast audience.
“BetMGM is the ultimate real money gaming destination for us true slots lovers,” said Brian Christopher in a statement. “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”
Oliver Bartlett, BetMGM’s vice president of gaming production and content, released the following statement: “Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”
Brian Christopher Slots is a popular name among slot-playing enthusiasts and the genial host has also collaborated with Gaming Arts as a co-creator of its Pop’N Pays More episodes. Christopher also partnered with Carnival Cruises in 2022 to sponsor BCSlots Cruises with the well-known cruise ship line.
BetMGM Marketing Frenzy
This most recent marketing venture is just one of many that BetMGM has undertaken to separate itself from the fierce iGaming competition. Last month, the popular brand celebrated the Wheel of Fortune’s 8,000th episode during its “Big Money Week”. BetMGM sponsored a nightly progressive jackpot during the show’s Big Money Week episodes and even had a BetMGM “Double Jackpot” wedge on the famous Wheel.
BetMGM’s CEO Adam Greenblatt announced, “BetMGM is honored to join Wheel of Fortune during this milestone week and be a part of a game show that has earned a place in American television history. Big Money Week is a great collaboration, giving contestants and viewers at home the opportunity to experience the excitement of a progressive jackpot.”
In February of this year, BetMGM signed a partnership with X to become the social media platform’s exclusive Live Odds Sports Betting partner. The agreement allows BetMGM to link its odds and branding on X to the BetMGM website and mobile app.
“X is the center of the sports world’s conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.,” said BetMGM’s Greenblatt.
Linda Yaccarino, CEO of X, stated, “Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.”
