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BETTING

FanDuel Partners With Genius Sports to Bring BetVision to Its Platform

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Screen capture showing the sports betting website FanDuel. Scott Olson/Getty Images North America/AFP

FanDuel has upped its game by bringing an innovative feature to its sports betting platform in the form of BetVision, which will provide customers with a more immersive experience.

Next Level Viewing

Data company, Genius Sports Limited, will be incorporating its avant-garde technology into FanDuel’s sports betting platform. BetVision is a product launched in September that will enhance the users’ betting experience via a live stream that will integrate statistical data, current betting odds and point spreads, graphic overlays, and allow customers to wager from the live stream.

“As an Official Sports Betting Partner of the National Football League, we’re continuing to look for ways to elevate the betting experience on our platform for fans during every game,” said Mike Raffensperger, FanDuel’s Chief Commercial Officer. “Partnering with Genius will allow us to pair our industry-leading product with access to BetVision to build a seamless live betting experience for fans.”

Mark Locke, CEO of Genius Sports, said, “In partnership with FanDuel, we are proud to lead a new era of sports betting experiences across North America. With heightened demand for greater personalization and interactivity, BetVision revolutionizes the live betting experience for FanDuel’s customers by helping to drive fan engagement and accelerate the growth of in-game betting.”

Two-Step Rollout

The partnership with Genius Sports is expected to leverage cutting-edge technology with FanDuel’s customer base and is intended to separate FanDuel from the rest of the pack. DraftKings is FanDuel’s chief rival, and the two companies are so dominant in the domestic sports betting landscape they are said to have a duopoly in the industry.

BetVision is intended to not only provide another perk for FanDuel’s customers, but company officials are hopeful it will win customers from DraftKings and other sports betting platforms. However, it should be noted Caesars Sportsbook and Fanatics Sportsbook have also teamed with Genius Sports to bring BetVision their platforms.

The new technology will be integrated through a two-step rollout. The sports betting options and live odds will not be part of the initial phase but customers will be able to see live stat tracking that will allow customers who have placed prop bets to analyze how well or poorly their wagers are faring. No date has been specified as to when the other features will be incorporated into the live stream such as updated odds and betting directly from the stream.

“Since launching in September, BetVision has been shown to increase in-game wagers, customer engagement, and drive retention while providing sportsbook customers with unique personalization options,” the company noted.

Live Video

One of the other features is BetVision’s low-latency video, which can trail the live action by only five seconds whereas a cable broadcast could be as long as 45 seconds delayed from the events on the field.

“The quality of the video, the speed of the video, the breadth and depth of the offering is one piece,” said Ken Fuchs, COO and head of sports at Caesars Digital. “But it’s really about how you surround that experience with a betting experience, which is our business. We’ve spent a lot of time thinking about not just plugging in a live stream, but we spent a lot more time thinking about how we bring that to life through the product experience and the things we put around it.”

Now that FanDuel has partnered with Genius Sports along with Caesars and Fanatics, it wouldn’t be at all surprising if DraftKings also brought the BetVision feature to its sports betting app.

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