BetMGM has inked a pact with X that will provide current betting odds with a direct link to BetMGM on the site once known as Twitter.
Competitive Advantage
In the fiercely competitive world of online sports betting, everyone is looking for a competitive advantage. DraftKings recently inked a deal with LeBron James, bringing the NBA legend onboard as a brand ambassador, while FanDuel announced two weeks ago that casino gambling social media star, Vegas Matt, will be repping its sportsbook.
Every company, regardless of the industry, is looking for an angle and BetMGM may have just found a whole new world of exposure with their highly visible gambling stats platform on X. The company has already sealed deals with Yahoo and YouTube before this latest foray into a dynamic social media landscape that is highly active in the dissemination of sports information.
According to X, sports fans comprise over 42% of its audience and always thirsting for more information. “If a coach is fired, or a player is traded – boom – I’m looking on my Twitter (X) feed,” said Lisa Delpy Neirotti, associate professor of sports management at George Washington University.
The discussions happening in real-time give the platform a distinct edge over others and even allow the average person access to professional athletes, celebrities, and those that blur the line between the two like social media star-turned-boxer, Jake Paul. BetMGM is expected to take full advantage of its new sports stats showcase on X just in time for this Sunday’s Super Bowl.
BetMGM Launches in Nevada
The iconic BetMGM brand picked an ideal time to launch in the Nevada market, having gone live on February 5th, just six days before the Super Bowl. The launch conveniently aligns with its new partnership with X and now those in Nevada can click the link featured on its sports betting data platform to sign up with BetMGM and get down on the big game.
“As the world’s biggest sporting event arrives in Las Vegas this week, it is the ideal moment to introduce Nevada to our premier mobile sports betting app,” said BetMGM CEO Adam Greenblatt. “Nevada attracts people from around the world and is home to an incredibly knowledgeable sports fan base. It is vital to provide them with a superior product, and we are thrilled to do that with this launch.”
BetMGM has rolled out an updated app replete with the following features:
- Expanded Pre-Game & In-Game Options: Entain’s integration of Angstrom Sports technology will allow the BetMGM app to provide an exponentially larger number of markets for the ‘Big Four’ U.S. sports. Players will enjoy a wide portfolio of pre-game and in-game wagering options with more attractive odds on team, individual player and play-by-play bets.
- Digital Deposits & Withdrawals: BetMGM Nevada users now enjoy new deposit options, digitally accessing their wallet for fast and convenient deposits and withdrawals from the app.
- BetMGM Rewards: The new Nevada app now is connected to BetMGM Rewards delivering the perks of a world-class loyalty program to the sports betting world. With every wager placed in Nevada, BetMGM app users now earn BetMGM Rewards Points and MGM Rewards Tier Credits unlocking VIP benefits to MGM Resorts’ 20+ premier destination resorts ranging from Bellagio, ARIA, MGM Grand and Mandalay Bay in Las Vegas to Borgata in Atlantic City, Beau Rivage in Mississippi, and MGM National Harbor in Maryland, among many others.
- Same-Game Parlay+: The enhanced app features Same-Game Parlay+, a new way to combine favorite same-game parlays to create one super parlay. Players now can connect two different same-game parlays into a single bet with ease for dramatically increased odds.
