Florida-based Hard Rock Bet continues to grow its extensive library of online casino games. It now boasts over 2,500 titles in New Jersey, among the most of any operator in the Garden State.
More Is Better
Customers want options regardless of the product, and Hard Rock Bet has endeavored to fulfill those wishes since rebranding its iGaming platform in 2023. What began with a catalog of just over 700 games 18 months ago has ballooned to over 2500 shortly after the New Year.
The platform now houses 60 live dealer games, over 70 table games, as well as TV game shows and thousands of virtual slot titles from which to choose. The company has added an average of 100 new games per month since its rebranding and is comprised of in-house and third-party providers like Play’n GO and Greentube to diversify and bolster its library.
Hard Rock Bet has heavily promoted its Winterfest online casino gaming promotion in New Jersey featuring $3 million in payouts between December 2nd and February 2nd, which has coincided with the 2500 game milestone.
Hard Rock Syncs Loyalty Reward Program
Unity by Hard Rock is the company’s loyalty rewards program, and those who use any of the Hard Rock hospitality services can expect their rewards to increase every time they spend their money on any of their hotels, casinos, cafes and shops.
However, it was recently announced that Unity by Hard Rock has now been integrated with Hard Rock Bet so the rewards wallet is seamless. Whether a customer is betting on roulette in a Hard Rock casino or playing a virtual slot on one of Hard Rock Bet’s iGaming platforms, those rewards are syncing into one universal pool of rewards points.
Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, said, “Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets but also significantly boosts loyalty.
“By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at hotels, casinos, cafes, Rock shops, and entertainment venues.”
