Caesars Entertainment recently announced the launch of its proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender, created by its in-house team, Empire Creative.
Proprietary Technology
Caesars’ in-house technology team has launched the Caesars Palace Signature Multihand Blackjack Surrender that can be found only on Caesars Palace Online Casino in New Jersey. However, the new game will soon be available on the company’s other two iGaming platforms, Horseshoe Online Casino and Caesars Sportsbook & Casino, across multiple markets, including Pennsylvania, Michigan, West Virginia and north of the border in Ontario.
“Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content,” said Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital. “We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers.
Scott Krell, senior director of game products at Caesars Digital, commented, “Caesars Palace Signature Multihand Blackjack Surrender combines the legacy of Caesars’ iconic branding with innovative gameplay features, offering an experience that is as visually stunning as it is immersive.
Innovation Proclamation
The new launch is what Caesars’ C-suite executives envisioned when the company began its technology partnership with Bragg Gaming. The expertise gleaned from Bragg, combined with its in-house developers, is certain to bring more proprietary titles to Caesars’ online casino gaming platforms.
Caesars has been focused on remaining at the vanguard of online wagering, recently announcing it was integrating its horse racing parimutuel platform into its sportsbook menu so customers could toggle between the two without having to leave and open another app.
On April 29th, only days before the Kentucky Derby, it was announced that Caesars’ customers in Kentucky and Colorado would be able to use the combined interface of horse racing and sports betting on its sportsbook app, intended to generate crossover traffic from the sites.
