The self-titled world’s leading casino entertainment provider, Play’n GO, has announced an expansion of its partnership with Rush Street Interactive (RSI) and its popular BetRivers brand in the New Jersey betting market.
RSI Unveils New Titles
The more iGaming options the better, as customers grow tired of the same old offerings. If online casino gaming companies are slow to accommodate their clientele’s insatiable appetite for classics and new titles alike, they may look elsewhere. And as hard as getting new customers is, keeping them satisfied is the key.
And so it is that Rush Street Interactive, commonly known as RSI, has struck a deal with Play’n GO, a Swedish online slots provider in the digital casino industry, to expand its existing relationship to the Garden State. RSI’s BetRivers brand currently carries Play’n GO’s titles in the Michigan and West Virginia iGaming markets, and those will now be available to its New Jersey customers.
The iconic titles that New Jersey online casino players can look forward to are Colt Lightning, Reactoonz, and Invading Vegas. Play’n Go has released its catalog of over 300 games to BetRivers’ customers including The Book of Dead, Rise of Olympus Moon Princess, and Raging Rex as well as the Hugo the Troll series, Joker series, and Wilde series.
It should also be noted that BetRivers has also welcomed another gaming software provider, Malta-based Hacksaw Gaming, and its catalog of titles to its Garden State players. New Jersey marks the fourth market in which RSI and Hacksaw Gaming have collaborated including Mexico, Ontario, and West Virginia.
Play’n GO Expanding as Well
Gaining a foothold in a new market with a reliable partner is something to crow about, and Play’n GO’s Commercial Director of North America, Magnus Natt och Dag, was eager to announce his company’s expanding relationship that now includes the New Jersey market.
“Just a week after our expansion into West Virginia with BetRivers, we are delighted to further solidify our relationship by launching the brand in New Jersey. The positive response from BetRivers players to our content gives us confidence in replicating this success in New Jersey.
Play’n GO remains dedicated to achieving success in all regulated markets, and we look forward to the next phase of our journey with BetRivers.”
Reaching New Markets
But Play’n GO will venture into other markets even if BetRivers is not present in those jurisdictions. Currently providing iGaming titles to BetRivers in Michigan, West Virginia, and now New Jersey, Play’n GO can also be found in the Connecticut market as well as in Ontario, Canada.
According to its website, “Having secured licenses in four US states, Play’n GO is determined to establish a presence in every regulated market both in the United States and globally.”
The ambitious gaming software company also counts BetMGM and PokerStars among its customers and is prepared to expand as quickly as states adopt iGaming into their online rotation.
In addition to the six U.S. states that have legalized and licensed iGaming which includes Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia, Rhode Island is slated to go live with iGaming in March.
