The Pokagon Band of Potawatomi Indians operates three Four Winds Casinos in Michigan and recently partnered with Strive Gaming to give its online casino a technological boost.
Michigan betting customers will find three Four Winds Casinos in their state and another one in South Bend, Indiana. But the competition is hot and heavy in the virtual world as Michigan is only one of six states that allows iGaming.
There are currently 15 online casino platforms in the Great Lakes State, and Four Winds recently partnered with Strive Gaming, a gaming technology company that will provide operational automation and contextual real-time engagement.
Four Winds launched its iGaming platform in Michigan in February of 2021 and the partnership is expected to greatly enhance Four Winds’ customers’ online experience which will diminish attrition and foster new customer engagement.
Max Meltzer, Strive Gaming CEO, commented: “We are thrilled to partner with Four Winds Casinos, which has forged a reputation as a successful, well-managed operator with player experiences at the forefront of its strategy.
“Our team provides expertise across many facets of the North American market, and it will be a pleasure to provide this expertise to Four Winds Casinos with our market-leading solutions, including core PAM technology, customer service, leading bonusing capabilities, and front-end development.”
Clayton Mason, Interim COO and CFO of Four Winds said: “We are pleased to welcome Strive Gaming as a new partner to support our iGaming offering in Michigan. Strive provides unrivaled technology and the depth of online gaming experience we can rely on. We look forward to creating an even more exciting and engaging online casino experience for our guests.”
Michigan iGaming Booming
Six states currently offer online casino gambling, commonly known as iGaming, including New Jersey, Pennsylvania, Michigan, Connecticut, West Virginia, and Delaware, with Rhode Island expected to launch in March 2024.
The 15 online casino platforms currently operating in Michigan are the following:
- Caesars Palace
- Golden Nugget
- SI Casino
- Eagle Casino
- Four Winds
- Play Gun Lake
Michigan has several criteria that must be met before getting licensed in the state and below are indications that an iGaming app in the state is sanctioned by the Michigan Gaming Control Board (MGCB).
- Requiring geolocation before you can play
- Partnership with one of Michigan’s land-based casinos
- Reliable payouts
- Doesn’t accept crypto or force players to use it
- Listed as a licensed operator on the MGCB website
November 2023 was a banner month for online casino gambling in the state, delivering the highest revenue in its history.
- The $175.3 million in revenue is the highest ever in Michigan’s iGaming history.
- This is more than a 20.6% increase over November 2022 ($145.4 million).
- Operators paid a total of $45.2 million in state taxes and fees.
- BetMGM led the pack with over $46.7 million in revenue while FanDuel was second at almost $44 million.