Miami-based gaming operator, Betr, has announced its market access into three more states as well as its iGaming platform in one of them.
Gaining Market Share
Betr is less than two years old but it has plenty of social media clout with influencer-turned-boxer and showman, Jake Paul, providing the cachet behind the brand, along with his partner Joey Levy. The brand is not challenging any of the major powers like FanDuel and DraftKings for market supremacy but it is making gains in accessing more markets.
The company recently announced access to the mobile sports betting markets of Colorado, Kentucky, and Pennsylvania. In addition, Betr will also bring its online casino to the Keystone State as Pennsylvania is only one of six states that currently allows an iGaming platform with Rhode Island soon to follow.
Winning approval in Pennsylvania’s robust mobile gaming market is big news for the young company and it will be doing so in partnership with the Cordish Gaming Group which maintains resort casinos in Pennsylvania, Maryland, and Louisiana.
“We are very excited to partner with Betr on the launch of their first online casino,” said Rob Norton, President, of Cordish Gaming Group. “Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties.”
But Wait…There’s More
Pending licensing approval from the Colorado Division of Gaming, Betr will team with Boulter Developments in the Colorado market. “Boulter Developments is excited to be partnering with Betr in the wonderful state of Colorado, pending licensing approval from the Colorado Division of Gaming,” said Steve Boulter of Boulter Developments.
“Their innovative approach to the gaming space, along with their intuitive product and rapidly growing media arm, make this a no-brainer partnership for us. Further, we are thrilled to be equity partners as we firmly believe Betr is the future of sports gaming in America as they continue to make sports and betting, Betr.”
And in Kentucky Betr has partnered with the Eastern Band of Cherokee Indians, a Native American tribe that has increased its equity stake in Betr after a previous relationship in Indiana.
“On behalf of our JV equity stake in Revolutionary Racing Kentucky, DBA, Sandy’s Racing & Gaming, we couldn’t be more excited to expand our KY sports betting market access strategy with Betr,” said Scott Barber, CEO of EBCI Holdings, LLC.
“Betr’s innovative suite of products and user-friendly app are truly cutting-edge technology, coupled with their unique approach to marketing and broadcasting sports-related content, creating a differentiated product offering within a rapidly growing market. We are confident our expanded relationship with Betr (Indiana market access agreement) will be a perfect fit in the great sports state of Kentucky.”
The company’s goal is to have its sportsbook live in Ohio, Virginia, Indiana, Maryland, Colorado, and Kentucky by the end of the year while also counting Pennsylvania as a sports betting and iGaming market. However, Betr will be exiting the Massachusetts market after a trial period in which they deemed the permanent licensing cost untenable.
The company said its exodus from the Bay State was simply a matter of economics, explaining that “trading a 7 million population state for over 23 million in the net new states for collectively less economics than it would have required to renew in MA alone.”
